social networking as a business strategy primarily allow to improve relations with their audiences. A recent study by the communications firm Burson Marsteller in Bogota says that only 48% of companies active in the networks. Social networks are virtually essential for working life also because they allow a company-customer communication convenient and fast. Therefore, this study affirms that there is a low share of Twitter by the Colombian company in particular and the demand for corporate blogs that users are clamoring for. This clearly proves the rule, the need for social networks to business strategy. I found it really interesting that list of tips for using social networking in the enterprise.
10 tips on using social networks.
1. If you are going to be in social networks, has an active presence. It is essential to have well informed their target audiences. Attempts, whether they are good, they die from lack of care of the person in charge.
2. Understand that social networks are a place for meeting, for conversation. Failure to update with some regularity in social networks, consumers face you will be charged absence.
3. Participate in social networks can generate significant feedback traffic. Learn to talk with audiences and ever-present arguments, no fights with commenters hunt.
4. Be honest. Every lie and even inaccuracies may be charged in the future. No one that lies in the network can sustain a fallacy for a long time. Is proven.
5. Be casual, but not unruly. This presence provides a language show greater proximity. However, having the discipline to be consistent between what he says in a space and what is asserted in another.
6. Assemble a team to maintain an active presence. Get advice from people who are immersed in this dynamic and hopefully working in your business. Not enough to know how to use the tools or know the business.
7. Build an ecosystem of available tools. It is important to know that there are tools for everything: blogs, social networks, microblogging, videos and other resources, to achieve a striking presence.
8. Be sure to invite people who might be interested in his presence. At this point many campaigns fail to appreciate more the amount that the quality and commitment of members.
9. Never stop learning or case with only one possibility. To critically look at their participation in certain tools and forget to leverage its entire strategy on one all the time.
10. Sit down with your team to assess needs, gaps between today and tomorrow, objectives, audiences, media, languages \u200b\u200band times to communicate with their audiences.
Hope you like it. A greeting. EVP.
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