Currently, I think, and I think many of you, that social networks are emerging as a channel of communication between people and businesses, generating millions daily Conversations between them.
Today there are many cases in which social networks play a critical role, which is the channel of communication for to promote various products or services (or a particular brand).
campaigns are usually looking to increase traffic to the website, to the point of sale, or increase the number of followers of the brand.
This is not always positive, since some consumers may feel that something is being done correctly, whether producing, reporting, customer care, etc.
But in any case, whether positive or negative, can we consider that all the information generated in interactions, are a reliable basis to meet our customers, to enhance our brand positioning, my products or services?
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