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CONCLUSIONS

1 .- It is important to use the resources of the biodiversity in our country, thus generating companies, generating business, as well as for local demand and international demand. This is important to position the country as an entity and mega biodiverse, with good use of our resources. 2 .- The Peruvian cacao, is recognized worldwide, mostly because it is the best cocoa aroma in the world, follow the Webmail Chocolate Fair in Paris. This must be one of our pillars to encourage more Peruvians to bet on our organic products. It is of benefit to small farmers associated with the development of fair trade and the eradication coca leaf. 3 .- The increasing openness to international markets, the growth of our exports are of great benefit to the Peruvian economy, as it not only generates income for exporters, but it creates jobs, brings revenue to the Treasury and in turn becomes more competitive Peruvian companies coming to market with companies abroad much more competent. 4 .- It is necessary to urge the Peruvian companies to not only export raw materials, in this case, cocoa beans, but work around added value, as does Helena chocolatiers, which gradually has seen the growth of your company focusing on value added and quality. 5 .- It is pertinent to mention that Peru has formed the Technical Committee of the Cocoa and Chocolate Chain (Nov-2009), which must function efficiently to position the Peruvian Cacao in the world. Thus the state should support its local businesses to provide them with the tools necessary for growth of the cocoa sector and the growth and strengthening of their businesses.

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TELEPHONE INTERVIEW INTERVIEW

UPC: Good afternoon, we are students of the UPC and would like to make some questions: STORE: Sure. UCP: We know that its exports have been growing in recent years, what has been the support of state or international sector? SHOP: Well, first at the beginning of the company, the sale was only local, and without looking he internationalization as the people who bought here in Peru, send our chocolates as gifts to your relatives abroad and was started on growth and . American Airlines also asked us to 10 000 chocotejas periodically, which is an excellent showcase for our products. We have the ISO 9001 which makes our product is exported. Regarding international cooperation, in the company are convinced that the FTA with the U.S. is one of our greatest strengths, to market more effectively, the foreign market is more attractive prices. UPC: Regarding BioTrade Helena Chocolates how does it work, do we recommend? STORE: In Helena chocolates are committed to protecting the environment, our raw material is obtained by extracting COCOA cluster of rural Peru. At the same time our plant employs many low-income families and improving their quality of life. We also have a research area that is recent and we hope to achieve and improve our environmental objectives.

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We did everything possible to get an appointment to interview some area manager of marketing, sales or exports of chocolates HELENA. Unfortunately, managers are very busy and found it impossible to offer an interview. However, contact Ms. Erika Alvarado, in charge of Marketing and Sales, who told us by sending an email with the necessary questions and precise, perhaps you could answer them. With your support we received by e-mail two of the 5 questions that we sent, of which the other three of us quickly responded by telephone. Here are the email we sent you and that Erika said.

The questions we answer Erika were:

3) What countries export?

USA, CHILE, ECUADOR, BOLIVIA.

5) How long working in this area?

35 YEARS, WE START EXPORTING TO USA IN 2003.

We are very grateful to Erika, the manager of Marketing and Sales, Helena SAC, since from the beginning treated us kindly and took a little of your valuable time to answer some questions.

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IMAGES ON THE PRODUCTION PROCESS OF THE COMPANY FOR THE WORLD SWEET

Chocolates

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typical travel around the world with a brand that has become synonymous with Peru: Helena. Today is divided into first class on flights of American Airlines and are a delicious pride for Peru.

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Photos of the visit to the store "HELENA"

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Visit Store News

To learn more about the products they manufacture "HELENA SAC", visited one of its famous shops, which located in the Jockey Plaza. This shop, which although is small, it contains plenty of products made with cocoa. Examples include truffles, chocotejas and chocolates.

regard to attention, we can say that and welfare workers behaved very kind to us and made us gain confidence quickly.

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HELENA Chocolates: Chocolates Helena is expected to grow 20% 2009

Helena Chocolates, Panizo family business, aims to repeat the course this year and establish itself as the leading exporter of gourmet chocolates to the U.S., according to Carlos Kidron, sales manager of the company, that year aims to increase its exports by 25% tile and chocotejas to that country. To this end, the company plans to increase its production of chocolate than 120 TM TM the 2008 to 145 in 2009, within a strategy that involves increasing the capacity of its plant in Ica and promote their entry into new markets. Kidron said they hope to grow by 20% this year. Not bad for a company that grossed more than $ 1.5 billion last year. Source: Diario "El Comercio"

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Additional information

HELENA SAC - RUC: 20115397428 - Company: HELENA SAC - Website: http://www.helenachocolatier.com - Company Type: Sociedad Anonima Cerrada - Status: Active - Commercial Activity: Elab. Cocoa, Chocolate and candy. - ISIC: 15432 - Legal Address: Nicolas de Rivera Cal Old No. 227 - District / City: Ica - Department: Ica - Phone: 233308 / 231293 Representatives HELENA Legal SAC - General Manager: Dino Giuliano Barnuevo Martin Cuellar - Guardian: Vidurrizaga Mazuelos Rosa Cristina - Manager: Maria Elena Soler Panizo - Agent: Maria Elena Caceres Chacaltana

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successful company: SWOT Analysis

Helena The company Chocolates is a company Peru dedicated to the manufacture and export of delicious chocolates. These are finished products made from organic cocoa and indispensable as the main ingredient for the manufacture of their products. We chose this company for the large size he has and the great success that has proven year after year. Positioning itself as one of the best companies in chocolates.

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HELENA Chocolates

SOURCE: MINCETUR

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ORGANIC COCOA IN EUROPE

1. Consumption of cocoa buyers cocoa beans in the consuming countries are wholesalers, processors and chocolate manufacturers vertically integrated. A small number of multinational companies dominate the processing of cocoa beans and pasta, among which the most important are located in Holland and Germany. Both countries also have a number of major wholesalers, but many are located in the United Kingdom, Switzerland and France. The European Union has a dominant global position in the grinding of cocoa beans. Nearly 40% of world grain supplies cocoa are destined to the European Union, amounting to a volume of 1.33 million tons of cocoa in the year 2005/06. Grinding cocoa importing countries are larger than in counties of cocoa bean exports and increase in a higher rate. During the review period, EU mills increased by 3.4% per year, demonstrating the positive development of demand for cocoa. The grinding cocoa-importing countries is larger than those in the cocoa-exporting countries. Organic Cacao 1.1: According to industry sources, organic products still represent a small fraction of the total market, but this participation steadily increasing. These sources indicate that the total industrial demand for organic cocoa beans and fair trade round between 25,000 to 30,000 tonnes annually, mostly in the EU and the United States. The EU is by far most of this demand, since part of the demand for organic cocoa in the United States is provided through the European importers. The largest markets in the EU are Germany, Holland and France, but Switzerland is also very important. 2. Total Imports: 2.1 Cocoa: How can be analyzed, imports increased significantly for three cocoa products. Imports, by volume, have increased at a much slower pace, indicating an overall increase in import prices of cocoa in the EU between 2001 and 2005. Imports of cocoa beans increased by 2.9% annually in volume, 4.3% for cocoa paste, and 5.7% for cocoa powder between 2001 and 2005. This is an interesting development in terms of value and volume, a larger increase in imports of processed cocoa for cocoa beans raw. Organic Cacao 2.2: As the markets for organic products in developing countries is still limited, the majority of organic cocoa production is exported to Western countries. Imports of organic cocoa in Europe were estimated at 14,000 tonnes of cocoa beans in 2003, of which an estimated 2,000 tons were exported back to the United States. European importers are responsible for most of the processing and marketing of cocoa beans. Germany and the Netherlands are the main importers of organic cocoa, of which most are re-exported to Holland. Other major importers are France and Italy (imported part from Germany). Spain, Belgium and the UK are small importers. There are only a very limited number of importers in Europe. SOURCE: http://www.infoagro.com/herbaceos/cafe_te_cacao_organico.htm